World-class bars, brands & experiences made in Sydney, delivered globally.
A collective of hospitality specialists and creatives driven by a simple idea: the guest is the centre of our world, the details matter, and fun is non-negotiable.
Our Brands
Maybe Sammy
Rat Pack-inspired hospitality in The Rocks: pink jackets, bubbles, world-class cocktails and a bit of unexpected theatre. Seven times on the World's 50 Best Bars list, and named Most Influential Bar in the World in 2024.
El Primo Sanchez
Tequila and mezcal lead the cocktail list at our Surry Hills bar, while the kitchen serves up authentic Mexican food with an Aussie twist. There's a dance floor, DJs and a karaoke room for the late high notes.
Maybe Frank
Our neighbourhood Italian in Randwick. There's stone-baked pizza, and a Negroni never far away. Wednesdays are all-you-can-eat pizza. Definitely pizza, definitely cocktails, definitely Maybe Frank.
Maybe Sammy Cocktails
Ready-to-pour cocktails, made for gifting, corporate orders, events or a good night in. Shop online or visit the Maybe Sammy Cocktails Studio, our flagship retail store in Surry Hills.
Bar Allora
Unapologetically Italian, morning to midnight. On Bond Street, Allora starts the day with espresso al banco, moves on to spritz and Negronis at aperitivo, and closes with a digestivo.
Acapulco El Vista
1960s Acapulco on Sydney Harbour. El Vista pairs Maybe Group cocktails with Giovanni Pilu's coastal Mexican and South American plates, harbour views and a soundtrack built for late nights.
Dean & Nancy on 22
Dean & Nancy pays tribute to the great hotel bars of golden eras past. A curved brass staircase, a grand piano and the Sydney skyline.
Maybe Cocktail Festival
Every April, some of the best bars from around the world take over Sydney for the annual Maybe Cocktail Festival.
What's On
What's On
Host Your Next Event With Us
Corporate functions, private events, team celebrations, birthdays, brand launches and more. We’ll match you with the right space to bring your event to life.
Gift Vouchers
Give the gift of Maybe, with digital food & beverage vouchers that land instantly in their inbox (or bellies).